Real SEO Solutions
Think about searching for something using Google. Which results do you usually click on? Probably the top two, maybe the third. If a site has relevant content and optimized landing pages, chances are you click-through on the first result and never consider other options. The point is, you rarely click on any links outside the top three, so that’s where the value lies for businesses. The process of getting your site and content to the top of the search results is called search engine optimization (SEO).
When you search on Google or Bing, whatever it is that you were looking for, you searched based on what made sense to you. Not everybody searches the same way, which means great SEO solutions consider not only the business but also the searcher intent. The key is figuring out how your target audience perceives your business and then strategizing ways that perception might manifest in their search queries. If you think that sounds like guesswork, then you’d be right.
It’s Hard, But We’re Experts
Why isn’t SEO an exact science? For starters, Google changes their algorithm almost daily and they don’t disclose the varying weights of key ranking factors. This means that SEO involves gathering as much information as possible and making some informed and educated guesses using other available sets of data. Next, competition changes as does the individual searchers.
Sounds pretty confusing, but lucky for you we’re experts. WSI’s SEO solutions include competitor analysis, keyword research, content audits and on-page optimization. This mix gives you the best shot at ranking for search terms that are relevant to your business and also backed up by real search data that suggest people are looking for you.
Search engine optimization is most valuable and indispensable digital marketing asset because it has the capacity to:
- Significantly boost your organic rankings
- Drastically improve overall user experience
- Connect customers to your brand
- Enhance your brand reputation
- Enrich your digital foot print
- Perform within an affordable budget
- Generate incredible returns on investment
- Reveal key metrics to focus on
- Evolve alongside the digital world.
Adaptive strategies are the weapon of choice in today’s search engine battle. Arm your team with a competitive edge to outrank your competition!
For more information on the importance and benefits of search engine optimization, download our PDF copy.