Dynamic Display Solutions
Has it ever happened to you that you started noticing a certain type of thing after somebody talks about it or you are exposed to it? For example, your friend gets a new Hyundai and after that, you’d swear that every other car you see is a Hyundai? You see them everywhere.
We call this phenomenon “top-of-mind awareness” and it’s exactly why display advertising works so well. Our display solutions give your business the chance to remain top-of-mind for potential customers who might be interested in your product or service, or have visited your site but not made a purchase. Some people assume that once a potential customer visits their site and leaves without buying or taking action that they’re a lost cause. Nothing could be further from the truth. Did you know that an actual person visits the website up to five times on average before purchasing? Now you know.
Hooking The Intelligent Customer
Consumers are smarter than they’ve ever been and spend more time looking for information. Think about your own habits and you will agree that we all “Google it” before making any purchase decisions.
Many potential customers visiting your site aren’t ready to make a purchase yet. If they leave your site and you aren’t doing anything to get them back, they may not come back. But display advertising has the ability to keep your products or services top-of-mind for the potential customer and even nudge them back to your site.
WSI Websense’s display solutions work by placing your ads in front of surfers who are looking for something similar to your products and services, or have previously visited your website. For example if you are looking for a hotel in Boca Raton and do not book a room you may see the add for that specific hotel show up when you are surfing the internet looking for new shoes. It is just a subtle reminder that we call retargeting. In some cases, people will click-through the banner ad. Others may return to your site sometime later simply because you’re stuck in their heads. At the very least, it’s better to be proactive and turn people your business had written-off into new customers.
Your display advertising initiatives will prove instrumental in bolstering your brand’s unique image and integrity while motivating your customer’s decisions. With careful consideration and succinct precision, your digital display ads will offer tangible method for:
- Quickly and easily increasing brand visibility to your target audience
- Reaching prospects at every stage in the buying cycle to drastically boost conversions
- Reviewing and acting on leads while they’re new and hot
- Visually capturing your audience’s attention and keeping them engaged
- Helping your customers connect and build a relationship with your brand
- Facilitating brand awareness that could augment offline sales
Develop a Custom Display Advertising Campaign Today to Amplify Your Brand Now! For more information on the importance and benefits of display advertising, download our PDF copy or contact us at (888) 871-4576.