Mobile Marketing Solutions Keep You Connected
The needs of a consumer waiting in line at the big box store are not the same as the one surfing the Internet from their desktop. And both are different from the customer surfing their tablet while watching TV at home. In fact, those descriptions might actually be the same potential customer at various stages of their buying cycle.
The Many Faces Of Mobile Customers
From now on, consumers will expect to be able to do everything on the move. This means your business has to figure out how to reach your customers no matter where they are or what they’re doing. It is not enough to have a mobile responsive site, that is just the starting point. A consumer might visit your site on their desktop at work, read an email from you on their tablet while at a meeting, and check you out on Twitter from their smartphone at the coffee shop. It’s becoming increasingly more important for businesses to maintain a connected and consistent presence across multiple platforms. Businesses must create mobile marketing solutions for every kind of mobile customer you expect to have.
People are going to react differently in certain situations, depending on what device they’re using and where they are, so it’s important to build your mobile marketing solutions around a separately targeted audience. The Desktop Surfer, Smartphone Shopper and Tablet couch potato may all be the same person, but they have different needs based on their device. However, they want the experience to be seamless from device to device.
Some fun facts from Search Engine Land in 2015
- 1% of the entire world population bought an iphone in the 4th quarter of 2014
- 66% of all email is opened on a mobile device – 50% on a smartphone and 16% tablet
- Highest PC open rates are well known: Monday – Wednesday
- Highest Mobile open rates: Friday-Sunday (now doesn’t that turn everything on its head!)