Millenials

Millennials: How and Why You Should Consider them in Your Digital Marketing Plan

Millennials, or the ‘digital generation’ are considered to be one of the largest and most difficult consumers to market to. Born between 1980 and 2000, they are tech savvy, it is very tricky to appeal to them, as they are always in search of something better and something bigger. Understanding who the Millennials are, learning…

chatbots

Did You Know Your Customers Want to Chat?

Have you wondered why Your Customers Want to Chat and How it Can Change Your Business? The internet is a whirlwind of information.  Your prospects and customers are surfing for information online but have short attention spans. Their buying impulse can disappear instantly. Capturing their attention, answering their questions and developing a relationship at every…

marketing automation

Marketing Automation: Why is it a Vital Investment for your Business?

In this age of Snapchat, Instagram and general digital advancement, is email too old-school to contribute to your company’s success? Though a few years ago, headlines heralded the death of email, studies indicate that email is BACK and marketing automation offers a way to leverage email in a way that requires less time but gives…

Reasons Why Businesses Need to Invest in Marketing Automation

In today’s digital age where everyone uses social media to communicate, is email too passé to contribute to your business’ success? Research claims that email still contributes a significant percent in overall sales for most business. According to Econsultancy, from 2012 to 2016, sales that were attributed to email marketing rose from 18% to 23%….

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