WSI Provides Digital Marketing Services for Tashman’s Home Center
Tashman Home Center is a Hardware and Home Improvement store located in the West Hollywood community of Los Angeles, CA. Tashman’s is a family owned business that began in 1961 as a screen repair business and rapidly expanded to a total hardware store and licensed contractor. Tashman’s carries only the finest manufacturers—those that can deliver the highest quality products at a fair price. They specialize in the installation of windows and doors, screens and glass, closet interiors, bath enclosures and much more. If they install it, they guarantee it.
From the base store on Santa Monica Ave. in West Hollywood, Tashman’s serves the entire Los Angeles region including Westlake Village, Thousand Oaks, Studio City, Beverly Hills, Malibu, Santa Monica, and Pacific Palisades.
Hardware: Along with traditional hardware and building supply items Tashman’s Home Center also stocks specialty items including plumbing supplies and fixtures, paint and paint supplies, electrical supplies and light bulbs.
Windows and Doors: The high quality doors and windows carried by Tashman include wood, vinyl, fiberglass, aluminum and soundproof windows. The variety of doors includes exterior and entry doors, front doors, security doors, sliding glass doors, bifold and patio doors, closet and barn doors. In addition to stocking these items, Tashman installs them for homeowers and property managers.
Screens and Glass: Screens have changed a lot since 1961. Tashman’s carries standard window screens and screen doors as well as retractable screen doors and windows, security screen doors, pet screens and more.
In March, 2016, WSI WebSense was retained to increase business for Tashman who had recently undergone a rebranding program and website redevelopment. WSI was asked to improve the search engine rankings. Our initial digital marketing activity consisted of extensive keyword research and optimization of website pages. We have also initiated a focused paid-search advertising and social media marketing campaign.
WSI’s keyword research into the three divisions of the company identified the primary keywords that account for the majority of searches per month. In addition, dozens of specific terms such as “glass sliding doors” and “retractable screen doors” generate specific searches. The initial on-page optimization process included adding pages for the specific product categories in these three divisions. In addition, we are registering Tashman in various business directories, expanding their presence online through customer reviews, as well as a concerted blogging effort. These high-quality blogs will be sent weekly in newsletters to the target audience.
Additionally, we will syndicate the blogs to Tumblr, WordPress, Weebly and Blogger which is designed to improve the rankings of these new pages. In the months ahead, WSI plans to enhance Tashman’s Home Center’s SEO campaign, analyze the effectiveness of the paid-search advertising, and continue to complement both efforts with social posts on the company Facebook, Twitter and Google Plus pages.