Search Engine Marketing and Website Optimization

Being found when someone searches for your keywords is an essential part of any online marketing plan. Organic search engine optimization or SEO, as it is commonly called means that your business is ranked at the top of the search results. The process of making your website stand out from the competition and helping your potential customers to find you easily is complicated, ever changing and sometimes may seem outside your budget.

Search engines have become increasingly sophisticated over the years. They need to be able to quickly interpret what a website is all about so that they can match user searches with website content. SEO therefore, is a set of ever-changing rules and techniques that helps search engines sort out what  your web pages are about. Add to this the fact that a rising number of viewers are accessing the search engines on mobile devices and you can see that search engine optimization it is not a project for the faint of heart.

Our search solutions ensure that this won’t happen to your business. We’ll analyze what your competitors are doing, where they’re showing up and how you can get ahead of them. There’s a perfect mix of search solutions out there for your business, it just takes a little digging to determine where your business needs to be.

Pay Per Click and Display Advertising

Like SEO, the goal of paid search advertising (also referred to as pay-per-click or PPC) is to get more traffic to your site. The main difference is that with you are paying for every single visitor who arrives at your site after clicking on a paid search ad when you use PPC.

Although paid search ads and organic search results appear on the same page, they are significantly different. PPC ads are purchased based on “bids” and vary according to the competition.  They are generally at the very top and right side of the page and appear on a slightly colored background. Every time these PPC links are clicked, the ad owners pay a fee.

Consumers are smarter than they’ve ever been and spend more time looking for information. It’s likely that potential customers visiting your site before they are ready to make a purchase. If they leave your site and you aren’t doing anything to get them back, they may not come back. But display advertising has the ability to keep your products or services top-of-mind for the potential customer and even nudge them back to your site.

Adaptive Search Engine Optimization And Online Marketing Services

Due to the success of social media to connect people basically anywhere in the world, Google integrated social signals into their search algorithm. This clearly shows that a new approach to SEO should be taken if you want to take advantage of social signals and WSI Websense AdaptiveSEO is the answer.

With content and social media being direct ranking factors on Google’s search algorithm, you cannot use SEO, content marketing and social media in their own silos anymore. With AdaptiveSEO we can combine them so that you will have one strategy that will compliment your entire web presence. Adaptive Search engine optimization and marketing services by WSI WebSense will help your website be found, stay relevant and engaging, and work to attract lots of targeted traffic, organically. Organic traffic is made up of visitors who have found your website through a simple search engine query – the most popular method of finding companies online today.

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