The holidays are upon us and for retailers, restaurants and other businesses there are new tools in your arsenal to drive buying habits. Take a look at these great tips from my friend Dana Beeler Fowler for giving customers what they want, when they want it and where they are. Take advantage of the increased foot traffic.
1. Include a mobile call to action in all in-store signage, both for regular and holiday based programs.
2. Don’t just rely on mobile couponing and offers. This is the season of jolly and merriment, so feel free to get in the spirit. Consider running an interactive mobile campaign focusing on an in-store scavenger hunt, brand trivia or even a holiday-themed ringtone! (I love helping me clients set up scavenger hunts and trivia games. And customers love to play along!)
3. If your brand decides to send mobile couponing and offers, think exclusivity. Appeal to that need by offering limited time, exclusive mobile deals.
4. Integrate with your social media. Consider setting up a Facebook “Check-In” Deal to drive customers to your store. Make the deal good enough to drive people in store. Example: “50% off any one item of your choice.” (Don’t forget to upsell with matching accessories, gifts, etc. to increase your revenues.) Make it clear customers need to bring their mobile devices and check-in at the register in order to get the discount. Not only are you driving customers to your store…but you’re getting lots of recommendations as the “Check-ins” are posted for all their friends to see.
5. Consider QR codes in the window, that launches to a surprise discount coupon. Allow users to send the coupon on their friends to drive more customers in via mobile, email, or by posting on any of their social media sites.
During the holidays, because people are buying multiple gifts, discount drivers are a perfect way to increase holiday sales and revenues.
Comments
Post has no comments.